The labradoodle will be the face of ‘dogside.com’ showing off its leads, coats, scarves and bowls, for “today’’s stylish urban dog”.

The Beautiful Life star was apparently keen to let her dog earn fame when her dog was approached.

Now, Bella is being promoted as ‘The Dog’’s Body’ after its owner who was called ‘The Body’ during her modelling days.

Elle will be receiving the remuneration during the dog’s life time, reports the Daily Telegraph.

However, there are some people who see the trend of promoting pets as a matter of concern.

Beverley Cuddy, editor of Dogs Today magazine told the Daily Mail: “When Paris Hilton took her chihuahua everywhere, there was a rush in sales of handbag dogs.

“Adopting a celebrity’’s hairstyle as they chop and change is fine but acquiring a dog for fashion to mirror a celebrity idol is disastrous. Lots of people chuck these dogs out after a few months.”